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Company profile
企业概况
Company HISTORY
企业历程

与时俱进,聚力发展

Keep abreast of the times and devote ourselves.

勇开新局,砥砺奋进

Forge ahead with bright prospects.

????敢立潮头,逐梦前行

Strive forward as a pioneer.

1993年,新兴县银丰贸易有限企业成立(新葡集团前身),从对外贸易起步开拓国际市场,并在香港设立海外业务机构。

 Xinxing Yinfeng Trading Co., LTD. (predecessor of Linkfair Group), found in 1993, has built its international presence from the beginnings of foreign trade and has set up an overseas branch in HK.

新兴县银丰贸易有限企业改制成为内部股份制民营企业,并更名为广东新葡集团有限企业;被认定为“广东省重点企业技术中心”、“广东省不锈钢制品工程技术研究开发中心”、“广东省著名商标”、“广东省名牌产品”。

Xinxing Yinfeng Trading Co., LTD. was restructured as a joint-stock private enterprise and renamed as Guangdong Linkfair Group Co., LTD. It has been certified as ‘Guangdong Key Enterprise Technology Center‘, ‘Guangdong Province Engineering Technology Research and Development Center of Stainless steel Products‘, ‘Guangdong Famous Trademark Product’ and ‘Guangdong Famous-Brand Products .  

随着贸易业务的扩张,相继组建了3家不锈钢厨具生产厂,在美国设立国际贸易平台,逐步走上科工贸一体化道路,形成以不锈钢餐厨具研发、生产、销售为一体的专业化、规模化发展。

With the expansion of business trading, 3 manufacturing plants of stainless-steel cookware have been built up and an international trading platform has been established in the US, which has lead the company onto the right path of integration which contains science, industry and trade, combining R&D, manufacture and sale in one to facilitate the development with specialized production and a large scale. 

志存高远,跨越发展

Aim high and realize leaping development.

2020年,成立广东新葡家居用品股份有限企业;全面开展企业股份制改革工作。

Guangdong Linkfair Household Co., Ltd. was formally founded in 2020 and the shareholding reform has been carrying out comprehensively.

新葡集团为做大做强做优主业,发挥深耕餐厨具制品行业20多年资源优势,于2014年全面整合承接集团主营业务而设立广东新葡家居用品有限企业;设立新葡家品(香港)有限企业、德厨控股有限企业,收购德国Michelangelo品牌;建设现代餐厨具产业升级基地,自主研发建成行业首条直列式不锈钢锅具自动化生产线;被认定为“国家级工业设计中心”、“国家常识产权优势企业”;荣获美国“IDEA”、德国“IF”国际设计奖、台湾“金点”设计奖、中国创新设计“红星奖”。

In order to make the main business bigger, stronger and better, Linkfair Household was established to fully undertake the main business of Linkfair Group in 2014 to leverage its resource superiority accumulating in the cookware industry for more than 20 years. Linkfair Household (HK) Ltd. and CS Group Holdings Limited. were set up and the brand acquisition of Germany Michelangelo was realized during that time as well. What’s more, the company has built up a modern upgrading base for the kitchenware industry and has succeeded in creating the first in-line automatic production line for the stainless-steel cookware independently. Furthermore, Linkfair Household has been recognized as ‘National Industrial Design Center’ and ‘National Intellectual Property Advantage Enterprise’. It has been granted with a number of industrial design awards, such as ‘IDEA Award’ from the United States, ‘IF Award’ from Germany, ‘Golden Pin Design Award’ from Taiwan and ‘China Red Star Design Award’ from China.  

?蓄势突破,创新发展

Be poised for breakthrough and progress from continuous innovation.

前瞻布局,谋划发展

Focus on prospective planning and reforms.

整体改制为广东新葡集团股份有限企业;收购德国具有180多年历史的CS集团及其品牌;被评定为“中国驰名商标”、“国家常识产权优势企业”;荣获中国创新设计“红星奖”、德国“红点”国际设计奖、“首届中国优秀工业设计金奖”。

After the overall reforms, Linkfair Group has acquired CS Group and its brands with a history of more than 180 years and was certified as ‘China Well-Known Trademark’ and ‘National Intellectual Property Advantage Enterprise’. Linkfair Group was also being granted with several industrial design awards, such as ‘Red Star Design Award’ from China, ‘Red Dot Design Award’ from Germany and the first ‘China Excellent Industrial Design Gold Award’.

Innovative design
创新设计
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